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Words that allow them to own a category such as and cardiology.com, two of the domain names they bought at the auction.
You're just counting on people typing in generic names instead of using a search engine like Google."Malutta said domainers like Goldberger and Fischer are not "gaming the system" which in his opinion would mean registering domain names and then cybersquatting -- driving revenue off somebody else's trademarked name like Coca-Cola.Goldberger's entry into the business was unorthodox to say the least. sued him, alleging trademark infringement after Goldberger registered esqwire.com, which resembles one of the company's magazines.The two sides eventually settled and Goldberger, a lawyer, was allowed to keep the name. These are boom times in an estimated billion industry that involves the buying and selling of domain names.Fischer, 44, of Brooklyn, New York, and Goldberger, 46, of Cherry Hill, New Jersey, figured there was money to be made early.
But as white-hot as this business has been, it might not continue to mint millionaires."How long will this model last? Internet business partners Ari Goldberger, left, and Larry Fischer, demonstrate how they search and buy domain names on the Internet, an estimated $2 billion industry. Quick," Fischer barks at Eli, the investor at the end of the phone. Fischer and Goldberger up the ante, and then again. When people type the generic names into their Web browser's address field, sites that generate pay-per-click advertising revenue appear. "This industry is like the wild, wild West right now and people have no idea how fast it's growing," said Jerry Nolte, managing partner of Domainer's Magazine, a new trade publication devoted to this little-known world.